GUATEMALA CITY (TIP): The Embassy of India, in partnership with the Basic Chemicals, Cosmetics & Dyes Export Promotion Council (CHEMEXCIL), hosted a Buyers Seller Meet in Guatemala City on October 22, 2024. The event featured 20 Indian companies participating virtually while 30 Guatemalan companies attended in person.

CHEMEXCIL has significantly contributed to India’s beauty and cosmetics industry by promoting exports, organizing trade fairs, and facilitating connections between Indian manufacturers and global buyers. The council provides market intelligence and trends analysis to help companies identify growth opportunities while enhancing industry skills through training programs and workshops. Overall, CHEMEXCIL has played a crucial role in positioning India as a key player in the global beauty and cosmetics market. Partnering with CHEMEXCIL for this event gave leverage due to its extensive expertise and established network in the beauty and cosmetics sector. As a key promoter of Indian exports, CHEMEXCIL facilitates valuable connections between Indian manufacturers and international buyers, ensuring a successful engagement for both Indian companies and local partners in Guatemala. Their support enhances the visibility of Indian cosmetic products, paving the way for potential collaborations and growth opportunities in the region.

India’s global presence in cosmetic products has grown significantly, driven by its rich heritage in Ayurveda, natural skincare, and holistic beauty solutions. Indian cosmetic products are increasingly in demand for their use of high-quality natural ingredients, such as essential oils, herbal extracts, and traditional Ayurvedic formulations that promote wellness. The country’s cosmetic industry caters to a wide range of products, including skincare, haircare, and personal care items, which are now exported to over 150 countries worldwide. With a strong emphasis on innovation, sustainable practices, and adherence to international quality standards, India has successfully positioned itself as a key player in the global beauty and wellness market. India has made remarkable strides in the chemical, cosmetic, and dye industries, establishing itself as a global leader. The country’s focus on sustainable manufacturing and eco-friendly practices has further enhanced its reputation in the international market. This meet not only aimed to further enhance our business relationships in these sectors but also sought to explore new avenues of growth, benefiting from the complementary strengths of Indian and Guatemalan industries.

Ambassador Dr. Manoj Kumar Mohapatra during his speech emphasized India’s achievements in the chemical, cosmetic, and dye sectors, highlighting their global leadership and innovation. He encouraged local partners to explore collaborations with Indian companies to drive mutual growth and development in the region. Mr. Raghuveer Kini, Director General of Chemexcil, shared his vast experience and insightful vision for the future of the chemical and allied industries. to this Buyer-Seller Meet.

The Buyers Seller Meet on cosmetics and beauty products has been a significant milestone in fostering collaboration between Indian companies and local partners in Guatemala. This event has not only highlighted the exceptional quality and innovation of Indian cosmetic products but has also opened avenues for mutually beneficial partnerships that can drive growth in both markets. Embassy of India in Guatemala is optimistic that the connections made today will lead to fruitful collaborations, increased trade, and a stronger presence of Indian beauty and cosmetic brands in the Central American region.

(Based on a press release issued by Ramesh Khulbey)