SAN JOSE (TIP): Bay area-settled Indian actress Jaishree Chandrasekar is presenting Urban Panache USA in partnership with House of Masaba to cast Masaba spell on Silicon Valley.

She is presenting international designer Masaba Gupta founder and creative head of House of Masaba at Amber India, 4296 El Camino Real, Los Altos on July 8 between 1 PM and 5 PM.

Gupta is the daughter of the National Film Award winning powerhouse of an actress, TV host and Theater producer, Neena Gupta and the legendary King of Swagger and Cricket, Sir Isaac Vivian Alexander Richards.

Gupta gave tennis, dance, music, radio jockey and acting a shot. Sixth time was the game changer for this young lady as she enrolled herself into fashion school. And like a phoenix, she rose and continues to soar high.

Back in 2009, her mentor Wendell Rodricks encouraged her to apply for Lakme Fashion Week in Mumbai at the tender age of 19 under Gen Next category. By 2010 she won the award for Best Emerging Designer by Cosmopolitan (2010).

Gupta kept scaling newer heights, as the fashion world raved about the ethereal Sonam Kapoor as she debuted Masaba Saree at Cannes 2011. Masaba became a celebrity favorite, and her designs featured on every major Fashion magazines and blogs. Her ability to turn everyday objects into retro prints caught the attention of women across the seven seas, including me.  In 2015 Vogue Italia (2015) awarded her India’s most promising talents.

Masaba a diffusion line – unique and revolutionary is one of India’s most successful fashion labels. The strength of the label lies in the ability to marry traditional Indian sensibilities and aesthetics while keeping the modern context alive.

By 2017 she made it to the prestigious Forbes India’s 30 under 30 list. The headline rightfully said, “Masaba Gupta’s instinct-driven designs belie her age”. The Brand That Talk To the Mighty Girls

Her lust-worthy brand appeals to the modern women across the globe. From the ones who enjoy fuss-free kitschy clothing to the elegant show-stoppers. Her clothes are versatility personified. They can effortlessly transition from the tech conferences in Silicon Valley to the bustling streets of Florence.

Sonya & Trisha Suri, the dynamic mother and daughter duo founded Urban Panache. Trisha, a Business Management major and currently a student getting her masters in Computer Science at CMU, was helping her friend with her wedding trousseau. It was then that Trisha realized that there was a shortage of options in the United States when it came to catering locally to the American brides.

Jaishree is an Indian actress who has acted in Tamil-language films in the 1980s. She was introduced by veteran Tamil director C. V. Sridhar in the movie Thendrale Ennai Thodu in 1985. She got married in 1988 and lives in the San Francisco Bay area with her husband Chandrasekar and two sons.

Jaishree went back to school educated herself in Technology and has been a t technology professional for the past 17 years. However, she made a comeback with movie titled Kadhal 2 Kalyanam in 2014, but the movie release has been delayed. On Christmas Day 2016, Jaishree’s other comeback film Manal Kayiru 2 (the sequel of the original 80s iconic hit) released in theaters internationally. She is the granddaughter of late S Jayalakshmi singer and actress and is grand niece of globally renowned artist and painter S. Rajam & Veena Vidwan Padmabhushan S. Balachander, both her grandmother’s brothers.

She is now venturing into social media marketing with her page ‘Jaishree Chandrasekar Presents’.

For years, Jaishree’s clothing, jewelry, make-up style, cooking, recipes, kitchen ideas, travel ideas and suggestions & comments on assorted topics such as settling in the US, raising children have been of interest to her friends and family.

On her Facebook page, Jaishree Chandrasekar Presents, she hopes to expand this to a broader audience. The Face book page will promote items that she recommends & enable limited edition items and services as well, thereby opening up a vetted and credible shopping experience.

Jaishree and her team are currently in the process of quality-testing select vendors in the fashion industry, resorts and jewelry designers.  One such company is Vaishali bangles inspired by the tradition meet modern design. They customize Jewelry according to the trend and also to suit custom requirements. Look out for recommendations on this page soon.  For vendors who would like to reach quality clientele via Jaishree. Contact Jaishree at  jaishreechandrasekarpresents@gmail.com

By Prakash Swami