Jennifer Aniston has partnered with collagen and wellness brand Vital Proteins. The ‘Friends’ star has been named as the Chief Creative Officer and also the face of the brand’s new campaign, which is due for release next month.
Speaking to People magazine, she said: “Our strength starts from within, so I choose good nutrition and the right supplements to start off my day … Collagen is the glue that holds everything together. I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago. Now to have the opportunity to be a part of the brand in a bigger way, as Chief Creative Officer, is very exciting to me.”
And Vital Proteins’ CEO Kurt Seidensticker added: “We’re really excited to welcome Jen and her valued perspective to the Vital team. We’ve all watched Jen live a life that prioritises wellness from the inside-out, which she attributes in part to her belief in Vital Proteins, making this partnership so unique and, more importantly, authentic. We are teaming up together to inspire the world to live healthy, and more vibrant lives.”