Bollywood actress Kangana Ranaut is known to be a daring fashionista. In keeping with her image, the actress was chosen by online portal Myntra to echo the ‘fun, flirty and feminine’ image of its women’s Western wear brand, DressBerry. This works perfectly for Kangana, who usually doesn’t have the luxury of time to shop at stores, and prefers shopping at online portals.
About her association with the brand, Kangana says, “Besides the apparels, it is the attitude of ‘fun, flirty and feminine’ reflected by the brand that resonates with me.” The actress will showcase the brand’s AW’ 14 collection in an upcoming multimedia campaign. About roping in Kangana, Abhishek Verma, SVP, Fashion Brands, at the portal, says, “We are excited to have Kangana mirror a persona just like hers — young, confident and fashionable — in the brand.
This initiative will further strengthen our position as one of India‘s most loved and preferred online fashion portals and will mark a new step in the brand’s evolution.” Launched in 2013, the brand has gained commendable popularity, making it one of the largest selling women’s Western wear brands on the portal. The collection spreads across tops, dresses, jackets, bottoms, jumpsuits, nightwear and accessories. To view the entire range, log on towww.myntra.com/dressberry
KANGANA RANAUT’S NEW STYLE STATEMENT
