National broadcaster Doordarshan has changed the colour of its historic flagship logo from red to saffron. The announcement was made through the official X handle of DD News, which in a post, said, “While our values remain the same, we are now available in a new avatar.”
“Get ready for a news journey like never before.. Experience the all-new DD News!” it added. The move was slammed by member of the Rajya Sabha and ex-CEO of Prasar Bharati (DD, AIR), Jawhar Sircar, who said he has been watching the national broadcaster’s “saffronisation”.
“National broadcaster Doordarshan colours its historic flagship logo in saffron! As its ex-CEO, I have been watching its saffronisation with alarm and feel — it’s not Prasar Bharati any more — it’s Prachar Bharati!” (sic), he wrote on X.
Congress’s Manish Tewari, who was the Information and Broadcasting Minister from 2012 to 2014, alleged the logo colour change was the government’s attempt to capture government institutions.
In an exclusive conversation with India Today TV, Tewari said, “This is an attempt on the part of the government to saffronism and capture the government institutuins. The said move clearly undermines the neutrality and credibility of India’s public broadcaster.”
In response, BJP‘s Andhra Pradesh state vice-president said, “When Doordarshan was launched in 1959, it had a saffron logo. Now, as the government reintroduces the original logo, liberals and Congress are outraging over it.”
Doordarshan changes logo colour from red to saffron, sparks row
