New York (TIP):Indian American Former federal Chief Information Vivek Kundra has been named as the Chief Operating Officer of the social media management software provider Sprinklr.

He was earlier the president of Salesforce, until he left the company in December.

According to an official press release, with the appointment of Kundra, Sprinklr wants to provide brands a unified platform for customer experience management.

“I’ve been incredibly fortunate in my career to learn from amazing leaders running some of the largest companies and governments in the world. All of them share one goal: to build enduring relationships that create value for every one of their constituents,” said Kundra.

“The social revolution has created an unprecedented disruption for these organizations, but when they overcome it, the results are transformational — for them, and for their customers. I couldn’t be more excited to bring what I’ve learned to the only company that was built from the ground up to solve this problem, and to do so at massive, global scale.”

Kundra, who was born in New Delhi, is a University of Maryland graduate.

He has experience creating ecosystems for partners and launching new apps to solve industry-specific challenges. Kundra also launched a new government cloud, opening up new markets and accelerating growth in the United States, Europe, Middle East, Africa, and the Asia Pacific region.

As the CIO of the Obama Administration, Kundra was responsible for managing $80 billion in annual technology spending. He was responsible for moving the government to the cloud, and strengthening the cybersecurity posture of the nation.

Sprinklr, which focuses on social media management and customer experience management, was founded by Indian American Ragy Thomas in September 2009.

“There are only a handful of execs in the world that have scaled SaaS companies at the level we aspire to, and even fewer who understand at their core, as we do, that the ability to create happy customers — listening to, engaging, and reaching them across dozens of digital channels — is the most strategic investment for the modern enterprise. To find both in one person is incredibly rare,” said Thomas, who is also the CEO of Sprinklr. “With a foundation in social, Sprinklr was purpose-built to be the defining enterprise software company for CXM, and with Vivek in our corner, we’re going to be relentless in our pursuit of that vision, executing with more momentum than ever.”