NEW YORK (TIP): Full-service agency Rauxa appointed Indian American Preeti Patel its new Vice President of Technology.
Patel, who will be based in Rauxa’s New York office, is an industry veteran in the IT, digital and market research industries, with more than 20 years of experience providing technology, vision and strategic leadership to organizations in competitive marketplaces, reported marketwired.com.
At Rauxa, Patel will lead long-term strategy and innovation opportunities for a group of clients including Vans and Frontpoint Security.
“Not only does Preeti come to us with years of relevant experience leading digital transformations for brands, but she also has a strong drive and determination to be innovative,” Gina Alshuler, President & CEO of Rauxa, was quoted as saying by marketwired.com.
“Our clients want to win, and Preeti is here to help them do just that,” Alshuler added.
A graduate of MIT Pune, Patel currently holds three patents for electronic media communication, creation and distribution systems.
Patel joined Rauxa after her successful career at 360i and the Marlin Company. Most recently, she was senior director of technology for IPG agency Huge. There, she delivered award-winning campaigns, led platform strategy and product development for Thompson Reuters, Verizon and Morgan Stanley and Exxon Mobile.
“It’s an exciting time to join the Rauxa team. I’ve been in this industry for more than 20 years, and it’s refreshing to join a female-led management team that’s looking to use data and creativity to answer clients’ business challenges,” said Patel.
Rauxa is the country’s largest woman-owned independent advertising agency. Rauxa applies data, technology, and content to create measurable impact at maximum speed for clients that include Gap Inc., TGI Fridays, and Verizon.