WASHINGTON (TIP): President-elect Joe Biden and Vice President-elect Kamala Harris have named yet another Indian American to their team as a member of the White House Office of Digital Strategy. Born in Kashmir and raised in Louisiana, Aisha Shah, was named as Partnerships Manager in a 12-member digital team headed by Rob Flaherty, Director of Digital Strategy. She will join at least ten other persons of Indian descent named to senior posts in the incoming Biden-Harris administration, including Neera Tanden as Director of Office of Management and Budget and Vivek Murthy as US Surgeon General nominee. Shah, who served as a Digital Partnerships Manager on the Biden-Harris Campaign, currently serves as an Advancement Specialist for the Smithsonian Institution.

“A reflection of the critical role digital strategy plays in reaching the American people, the Biden-Harris White House will feature a robust digital team,” the transition announced Monday.

“In addition to amplifying and engaging users online through traditional measures, the White House Office of Digital Strategy will develop partnerships that are focused on extending the president-elect’s reach beyond his own social platforms,” it said. Shah earlier worked as an Assistant Manager on the Corporate Fund of the John F. Kennedy Center for the Performing Arts, supporting the first-ever expansion of a presidential memorial.

Shah also served as a Strategic Communications Specialist at Buoy, an integrated marketing firm that specializes in social impact communications, as well as Spitfire Strategies, where she enabled nonprofits to use pop culture as a tool for social change. Shah is a graduate of Davidson College.

“Communicating transparently and honestly with the American people is one of the most important responsibilities of a President,” said Biden. “This team of diverse experts has a wide range of experience in digital strategy and will help connect the White House to the American people in new and innovative ways.”

“They bring a shared commitment to building our nation back better, and I am thrilled to have them on our team,” he added. “Digital communities and online spaces have taken on even more importance in the wake of the pandemic,” said Harris. “We’re building a team to speak to the lived experiences of all Americans.”

“With much of our lives online, it is critical for this administration’s digital efforts to be inclusive and extensive,” she said. “Digital outreach will be a key pillar of the Biden-Harris Administration’s engagement with the public,” said incoming White House Chief of Staff Ron Klain. “By bringing a talented team of digital strategists to the White House, we will ensure a robust dialogue with the American people, wherever they are,” he said. These diverse, accomplished, and talented individuals demonstrate that the president and vice president-elect are building an administration that looks like America and is ready to deliver results on day one, the transition announcement said.