CWEIC is organiser of Commonwealth Business Forum, April 2018, London

LONDON (TIP): Award winning London-based global strategist, director and CEO Natasha Mudhar has officially been appointed to the Advisory Board for Commonwealth Enterprise and Investment Council (CWEIC), an organisation facilitating trade and investment throughout the 53 states of the Commonwealth and supporting private sector companies and governments to promote economic activity.

India is the Commonwealth’s most populous member and has been a key member since Independence in 1947. As the world’s largest democracy, India plays an increasingly important role on the world stage and is set to play a key role in the upcoming Commonwealth Heads of Government Meeting (CHOGM), taking place in in London for the first time in 20 years.

The CWEIC will run the Commonwealth Business Forum, to be held on 16th-18th April in London. The event forms a unique platform for dialogue, bringing together a range of industries and economies and will be organised alongside CHOGM. With the government supporting enterprise and business in the country, Indian business will also be an essential part of the Commonwealth Business Forum.

With offices in India and UK, Natasha is also the CEO & MD of the awarding multi-disciplinary, international business and communications consultancy Sterling Media, which has also announced a partnership with the Commonwealth Enterprise and Investment Council, as the official global communications partner for on-going activities.

Sterling and Natasha are renowned for its work in being the first international communications consultancy to take Bollywood global. Some of the hero campaigns she has spearheaded include Pad Man, Toilet Ek Prem Katha, Dangal, the IIFAs in the UK to name but a few.

Natasha is also the India Director of the UN’s Global Goals campaign, launched by filmmaker Richard Curtis to popularise the Sustainable Development Goals globally to end poverty, reduce inequalities and tackle climate change. She was also part of the team to launch one of India’s largest public health campaigns to eliminate filaria in India by 2020.

The Commonwealth announcement is the latest addition to a long-standing commitment of Natasha to work on some of the most relevant campaigns. Whether it’s taking Bollywood global, be breaking the Internet with over 100 million views for the explosive release of the remake of Spice Girls Wannabe video for the UN’s Global Goals to empower females or lobbying governments to end world hunger to launching iconic British brands internationally, Natasha is recognised across continents as a global campaign expert and entrepreneur in her sectors.