NEW YORK (TIP): Two Indian Americans, Sanjiv Goyal, IIT Delhi, and Sunil Hali, IIT Roorkee, are among four eminent IITians given IIT Alumni Council’s Life Fellowship of the PanIIT Institute initiative for their contribution to MarTech and IIT Alumni Council.

The appointment of Life Fellows across all the key areas of Applied Science and Engineering – starting with Martech or Marketing technology is aimed at institutional strengthening of PanIIT Institute, an independent and autonomous partner alumni organization engaged in the development of an end-to-end deep tech Research Ecosystem in India, a media release said.

“We have learnt from the IT and BPO services sector that branding is an integral and critical part of the Country’s strategy to build a new sector like Research,” said Ravi Sharma, President and Chief Volunteer of the IIT Alumni Council.

Goyal, a digital marketing expert, angel investor and PanIIT USA Board Member from Silicon Valley, has been actively associated with Martech in Silicon Valley for over 15 years.

He has been an active angel investor in the domain and one of his investee companies has done a lot of meaningful pro bono work for the IIT Alumni Movement using digital marketing.

His work in the US for global companies like Kellogg, Heinz and Gallo Wines is considered path breaking and highly innovative by Silicon Valley standards.

“I am humbled and honored with recognition and acceptance in the Life Fellowship of the PanIIT Institute, an IIT Alumni Council initiative,” said Goyal.

“In the new normal, our world has shrunk and more connected than ever. I want to impact a billion lives by harnessing the power of innovation and entrepreneurship” he added.

Hali, the Indian media expert from New York launched Radio Zindagi – the first coast to coast India focused South Asian Radio Network and The Indian EYE – considered the most hi tech digital print publication.

“In my own unique way, I have tried to disrupt both print and conventional media like radio to bring in a solid integration of the legacy platforms with a highly personalized online platform,” said Hali, Chairperson of the New York Chapter of the IIT Alumni Council.

“Radio Zindagi is the first coast to coast India focused radio network. The Indian EYE newsweekly integrates personalized video in a mass distributed print file,” he said.

“We quickly built a combination of terrestrial, digital, social platforms along with apps on iOS, Android, Alexa and live streaming with Facebook to deliver functionality and reach which neither new media nor old media could provide on its own” Hali added.

The other two PanIIT Institute Life Fellows are Dr Udaya Dharmalingam, IIT Guwahati, and Sunil Khullar, IIT Bombay.

Dharmalingam is legendary designer of the Indian Rupee logo as well as the main emblem of the IIT Alumni Council

Khullar is a visual communication expert who has evolved the overall unifying Brand strategy for all the initiatives of the IIT Alumni Movement, including development of the IIT Font.

IIT Alumni Council is the largest global body of alumni, students and academicians across all the 23 IITs and partnering Institutes of the India Innovation Network (I2Net). The IIT Alumni Council aspires to catalyze India’s technological renaissance.