NEW YORK CITY (TIP): ‘One District One Product’ is among the several initiatives of the Government of India in line with Prime Minister Modi’s vision of “Aatma Nirbhar Bharat”, a self-reliant India. The idea is to select, brand, and promote One Product from each District of the country, harnessing traditional strengths and technology for holistic development.

The prestigious ODOP Awards were conferred upon Indian Districts, States and Indian Missions abroad by EAM Dr. S. Jaishankar and Commerce and Industry Minister Mr. Piyush Goyal on January 3 as part of the ‘Aatma Nirbhar Bharat Utsav’. The Awards aim to recognize and honor those who have demonstrated exceptional accomplishments in furthering economic development through the ODOP approach.

Consulate General of India in New York was among the three Indian Missions to receive the prestigious ODOP Award 2023. It was declared the runners-up in the category of India’s Foreign Missions for its contribution in promoting ODOP items in the world.

India’s Consulate General in New York, with active guidance and support of MEA and Department of Commerce, has undertaken major campaign to showcase and promote One District One Product items of India in the Unites States. Some of the popular products include Araku Coffee, Assam and Darjeeling Tea, ittar (perfume) from Kannauj, Lakadong turmeric, jute and textiles products, millet-based food items, Dhokra metal handicrafts and Longpi pottery, among others. In 2022, Consulate organized an ODOP float at the iconic ‘India Day Parade’ in Manhattan and also put up ODOP stall at Times Square on the occasion of International Yoga Day which created widespread awareness in New York and around about ODOP items. Besides these, numerous trade shows, product launches and other events have been hosted and organized by the Consulate to promote and popularize these distinctive expressions of India’s diversity, heritage, culture and economic potential.

The ODOP initiative stands as a testament to the Government of India’s commitment to promoting the country’s unique products globally, paving the way for a self-reliant India on the global stage.