She strongly believes that every individual has a social responsibility and they can make an impact in the society in any field they belong to. And India-born US-based designer Premal Badiani is trying to make global awareness on the human impact on environment through fashion.

On February 15Premal Badiani’s “Root Cause” collection – clothes made from wood pulp – was showcased at the Indian Consulate in New York City. Indiaspopup.com, a premier online destination for luxury designer wear which promotes talented Indian designers by showcasing their work on an international level organized the event.

“We are very proud of the craftsmanship and creativity of our Indian Designers and hope to make a major dent in the global fashion market,” said Dr. Shweta Reddy, Founder of Indiaspopup.com.

Premal in her speech explained why she named her collection ‘Root Cause.’ “It has two reasons. First, I am proud of my Indian heritage. So, it ties me back to my roots. Second, it’s part of green initiative. The inspiration behind this collection is to bring awareness of the human impact on the environment and to promote social responsibility by adopting sustainable fashion as a lifestyle choice. Being eco-friendly is a lifetime choice. I want to promote 360 degree sustainability through fashion globally. It’s a small initiative but I am trying to make a difference in the industry I belong to.”

Badiani said that by using eco-friendly fabric, extracted from the outer bark of a special palm tree in South India without harming the tree, she is eyeing to promote plantation of more trees. She has also joined hands with NGO Hearts@Work foundation led by the successful entrepreneur Viral S. Desai who has been persistently making tremendous efforts with his various initiatives in the field of environmental awareness to bring in the 360-degree sustainability in the society. The brand is also associated itself with the ‘Clean India, Green India’ initiative.

Consul General Ambassador Riva Ganguly Das in her welcome address stressed on the need of Indian Branding. “Indian designers are doing extremely well. But we need to do a little more to promote our(Indian) fabric. There is an issue with the branding. With every brand, association with India is needed”, she said.

The event was held at the consulate as part of the New York Fashion week and helped open an avenue for an entire community of Indian Textile makers.