On January 19th, 2017 ZEE TV Americas held a press conference/community event in New Jersey for the launch of 2 New Networks – ZEE ALWAN & ZEE AFLAM targeting the Arab audiences in the USA. ZEE ALWAN is An Indian Drama & Entertainment Channel and ZEE AFLAM is A Bollywood Channel packaged in Arabic for the Arab community.

Currently there are over 500,000 Arab households in the United States representing a 91%increase since 1990 and the top cities with highest Arab-American population are New Jersey/New York, Detroit and Los Angeles. Also, Dish & Sling have the biggest base of Arabic subscribers and the biggest library of Arabic programming in the United States.

Amit Goenka, CEO, International Broadcast Business said “In our constant endeavor to expand our business beyond the core South Asians – launch of Arabic channels in USA in the Arabic base pack is another step in that direction. Bollywood enjoys unparalleled popularity among Arab audiences across the world and this ethnicity has been one of the fastest growing segments in USA”.

Sameer Targe, CEO of Zee TV Americas spoke about the growing interest of Bollywood & Indian content among Arabs and the launch of Zee ALWAN and Zee AFLAM is our first step to cater to the masses and bridge the language gap. He also thanked the Arab community and Dish Network for being part of the event.

Amira Nour, Product Manager of ZEE Channels in USA shared her vision to see Zee Alwan & Zee Aflam transforming the face of Arabic entertainment and revolutionizing the Arabic viewership. Nour promised to continue her efforts in promoting Zee and catering to audience taste. In conclusion, Nour thanked the audience for their participation and urged them to stay engaged in shaping the future of Zee Alwan & Zee Aflam channels.

Event was highlighted by the wonderful performances of prominent Eastern Folk and Oriental Dancing, as well as the traditional Saidi Dance performed by Yasser Darwish – an Egyptian Folklorist. The audience appreciated the performances with great applause. The glittering night continued on with a traditional Middle Eastern dinner and the guests were all given ZEE Alwan and ZEE Aflam imprinted Flask gift sets to commemorate the event. Both channels are available on Dish & Sling. ZEE Alwan on Channel no. 660 and ZEE Aflam on Channel no. 661.

(Press Release)