Apple’s AR headset could cost $2000, will compete with Meta’s Project Cambria: Report

Apple’s future AR/VR headset could be in the price range of $2000, according to Bloomberg’s Mark Gurman who has mentioned new details in his newsletter PowerOn. Gurman expects Apple’s headset to make an appearance in 2022, and he’s predicting it will come just a few months after Meta (formerly Facebook) launches its own headset, which is so far known as Project Cambria. Gurman says both devices will be direct challengers for users looking to jump into the metaverse. Zuckerberg had given a glimpse of Project Cambria during the Meta announcement. He had said that the product would be more expensive, and come with the more “advanced technologies.” In a blog post the company had said the headset would include “improved social presence, colour Passthrough, pancake optics,” and this was not a successor to the existing Oculus Rift 2 or 3.

It said Project Cambria was designed “for people who want to start testing out a new kind of computing on the cutting edge of what’s possible today.”

Meanwhile, Gurman’s newsletter also notes that Apple and Meta could compete in fitness watches as well given the latter is supposed to launch its own smartwatches next year. This has been previously reported by The Verge as well, which had stated that Meta’s smartwatch would come with two camera options.

The report had said that while one camera would be geared for video calling, the other detachable camera would be capable of recording video at full HD or 1080p resolution.

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