Meta recently announced it is rolling out the Meta Verified program for WhatsApp Business users in India, Brazil, Indonesia and Colombia. Launched in September last year for WhatsApp Business, the verification was limited to Instagram and Facebook users until now.
Similar to Instagram and Facebook, merchants who subscribe to the Meta Verified subscription service will get the verified badge along with impersonation protection if they share their business details with the company. Moreover, verified businesses can also get a dedicated WhatsApp channel for marketing purposes.
WhatsApp Business users who purchase the subscription can also log in to their account from multiple devices and even create a custom web page with their business details which can be shared with customers and vendors. The company is also working on a new feature that allows people to call WhatsApp Business users using APIs. The functionality works as a customer support number and eliminates the need to share or use a personal phone number. It looks like the company is also working on new tools which will let AI respond to the most common questions users ask business owners. Meta said they plan to charge companies for the feature but did not disclose details on how much it will cost.