Online fashion retailer Myntra has revealed more about its collaboration with Microsoft, which helped integrate generative AI into its shopping app in an attempt to change the way Indians shop for clothes. The new feature, MyFashionGPT, allows shoppers to search using natural language instead of keywords, opening up new possibilities for product discovery.
Powered by Microsoft’s Azure OpenAI Service, MyFashionGPT understands open-ended questions like “show me clothes for a beach vacation” and returns relevant items spanning categories of beachwear, hats, sunglasses and more. This unshackles shoppers from the limitations of conventional search that relies on matching specific keywords already present in a product catalogue. Myntra revealed that it had organised a hackathon in February to explore how it could harness generative AI to solve this “unsolved search problem” in online fashion. ChatGPT’s generative AI tech quickly emerged as the top candidate.
Azure OpenAI Service gave the team the flexibility to compare different large language models and choose the best fit for Myntra’s use case. Myntra says that over the next few weeks, multiple teams refined the backend systems and user interface ahead of the launch alongside the platform’s End of Reason Sale in May. Seamless integration with existing Azure infrastructure accelerated deployment.