Korean electronics major Samsung will re-enter the laptop segment in India this month and aims to capture double-digit market share by the year-end, a senior company official said. Samsung India General Manager and head of new computing business Sandeep Poswal said there is demand in the market, which makes a case for the company to re-enter the segment. “By the end of this year, 2022, we plan to have double-digit market share in the addressable area where we operate. We want to offer this to all segments of our customers. We are launching in March and we will try to do our best to achieve this share,” Poswal told PTI.

The company had stopped selling laptops in India after 2014. He said as per latest IDC data, the market has almost grown 1.8 times between pre- and post-Covid. “There is a complete strong demand coming. We believe this demand is coming in mainly led by consumer use cases scenario building up, which may be work from home, study from home. We expect this will continue.