Searching music on apps can be a multi-layer process but AI is here to your rescue. Spotify is bringing its new AI feature that gets you a list of tracks in a playlist just with the help of text prompts. So, if you want to listen to energetic morning music, just use the Spotify AI feature and get a full playlist of songs that matches your description. The AI Playlist feature is like Copilot for your music listening. If you don’t like what Spotify shows you, users can tweak the prompts further and give more details to get closer to your preferences.
Available for both Android and iOS smartphone users, the feature is limited to markets like the UK, Australia, and will soon be expanded to more markets.
Spotify Premium users can now use text prompts or phrases like “songs to serenade my cat” or “beats to battle a zombie apocalypse.” They can also include emojis, colours, names of movie characters, and more to get music recommendations. Based on these inputs, Spotify will recommend music that matches either artist, genre, mood, or all of the above.
Spotify uses inputs from a generative AI model (LLM) to understand users’ intent and offer music that suits their moods and tastes. The company also recently introduced a new AI-powered DJ, which offers custom curation of music, including spoken-word commentary.
SPOTIFY AI PLAYLIST: HOW IT WORKS
Spotify AI Playlist is available to premium subscribers for now, so expect the feature to work like a beta product. You can start giving text prompts to the platform for a new playlist by doing these things:
– Go to your Spotify library and tap on the + icon to activate the AI assistant
– Spotify users will see a screen with ‘What do you want to hear today’ message
– The platform even has few pre-loaded templates just to get you started
– Spotify will use its AI tech to find the best tracks for your playlist
– The list of songs will show on your screen, click on create to make a new AI Playlist
Spotify is only giving the AI Playlist to its subscribers in the UK and Australia and only for those with the mobile app. We still don’t know if and when Indian subscribers will get to try the feature but we expect that to happen soon.
Spotify wants more people to pay for its service and we have seen the change happen in front of our eyes recently. Basic features like playing the same song again or repeat has gone behind the paywall, while the free users see their options limited by the day.
AI is definitely popular among segments, and it is imperative for Spotify to jump in the wagon. Having said that, AI has raised its concerns, and the last thing you want is for your music app to throw some funny results. The platform will have to be careful of how the results its AI model shows to avoid unnecessary scrutiny.