YouTube is stepping up to protect creators from misuse of their likenesses with the help of AI. The platform is teaming up with the Creative Artists Agency (CAA) to roll out tools that allow creators and celebrities to detect AI-generated content that uses their image, face, or voice. This partnership aims to give individuals more control over how their digital likeness is used, especially as artificial intelligence becomes more sophisticated and widespread.
Starting early next year, YouTube will test these tools with celebrities and athletes. The idea is to let them find videos on the platform that mimic their face, voice, or other aspects of their identity using AI and make it easier to request that such content be removed. Once this initial phase is complete, YouTube plans to expand the program to include top creators on the platform, creative professionals, and other influential figures. This move is expected to protect YouTube’s most prominent users, who often have to deal with issues like impersonation and misuse of their image.
In September, YouTube had already announced plans to develop tools that help manage AI-generated depictions of creators, including their voices. Now, the company is building on that commitment by giving celebrities the ability to deal with these issues on a larger scale. This is especially relevant as AI tools can now create hyperrealistic versions of someone’s face, voice, or body, which can then be used in ways that the original person never agreed to.