NEW YORK (TIP): Indus American Bank, a New Jersey based community bank, plans to add glitz and glamour to the New York India Day Parade with its colorful float. The 33rd annual parade is a celebration of India’s Independence Day and is scheduled this year for August 18, organized by Federation of Indian Associations in the Tri-State.

The bank will felicitate Mr. Mok Singh, a well-known entrepreneur and president of Sita World Group and Air World Alliance, who will ride the bank’s float as a guest of honor. A colorful float will adore the parade and the bank will honor an annual feature. “March for Lasting Peace,” is the theme of this year’s parade aimed at highlighting the Indian philosophy of world peace and friendship. The event is expected to be a showcase of India’s accomplishment in global business and promoting world peace.

The float, which will represent the Indus American Bank, is designed by a wellknown artist of Indian origin who lives in Queens, NY based and works with News India Times, a community newspaper owned by Parikh World Wide Media. “The presence of Mok Singh is very appropriate for the occasion as he has brought pride to the Indian American community with his election as president of Skål International, the largest organization of professional travel and tourism leaders around the world which promotes global tourism and friendship”, said Anil Bansal, Executive Chairman & Founder, in a statement. “We are proud to honor Mok whose life’s mission is promoting world peace through tourism and travel”, said Bansal adding that Mok has added prestige to the Indian American community with his accomplishments in the field of business and tourism. According to Mr. Bansal, Indus American Bank takes pride in promoting community events and participating in outreach programs.

“We have supported and will continue to support events like India Day Parade which show case India’s rich history and culture and symbolize India’s growing economic power in today’s world.” Mr. Bansal said that Indus American Bank was committed to the development and growth of the communities in which we operate. “We partner with our communities and build on those relationships.” Mok Singh will join the parade along with the Gandhian leader Anna Hazare, Grand Marshal Vidya Balan, a Bollywood star, Parade Marshalls, Sarath Kumar & Radikaa Sarath Kumar, well known South Indian film stars and the former Army Chief V. K. Singh.

A number of floats will join the parade as a regular feature. Skål International supports sustainable development and responsible tourism, and is an Affiliate member and Vice President of the Business Council of the U.N. World Tourism Organization. For the past thirty years, Mok has been the Group President of the SITA World Group, where he is directly responsible for the company’s Airline Division, Air world Alliance. He also serves as the Group President of SITA’s IT Group, which operates under the brand OR Global, and its tour division, SITA World Tours. Mok is also the President of a non-profit religious organization called Nanak Sadan Sikh Temple & Community Center in California.

About Indus American Bank Headquartered in Iselin, New Jersey, Indus American Bank has branches in Iselin, Jersey City, Parsippany and Hicksville (NY) and plans to expand to other cities in New Jersey and New York. Indus American Bank specializes in SBA loans to small businesses, Lines of credit to medical professionals, Home Equity Line of Credit and free rupee money transfer to India. . Indus American Bank has been founded specifically to serve the needs of the South Asians, one of the fastest growing segments of the Asian ethnic group over the coming decade. Presently, Indus American Bank serves both the business as well as the retail customer. Indus American Bank is a member of FDIC and an Equal Housing Lender. For more information, call 732-603-8200 or visit us at www.indusamericanbank.com.