NEW YORK, NY (TIP): The iconic and history-making ‘Diwali at Times Square’ on Sunday, September 22, 2013 will witness participation of some of the biggest stars of Bollywood, the organizers, Event Guru and ASB communications, announced here on September 12. The event is sponsored by Maharashtra Tourism, Air India, MoneyGram, Royal Albert Palace, Wells Fargo and Bank of Baroda. So do mark September 22nd2013 in your calendar because that is the day when you will get to experience and savor the cultural potpourri that is India in Manhattan when Times Square celebrates Diwali. First time ever this historic event is being celebrated at the largest and the most popular cross road of the world – Times Square.

The first-of-its-kind international initiative to promote Indian culture, heritage and diversity will span Broadway from West 45th to West 47th street. The event will take place from 11am to 6pm, followed by the ‘Light Up Times Square’ concert which will showcase live performances from some of the biggest names in Bollywood. All present will get a peek at the cultural kaleidoscope that is India by savoring Indian music, dance, food and films. The Title Sponsor of the show Maharashtra Tourism will be showcasing the much talked about and looked forward to Deccan Odyssey train through a re-creation of the same. All present will also be given an opportunity to take home a little bit of the Indian culture through an interactive exercise by the presenting sponsor Air India, wherein, they could learn how to drape the saree. Apart from this they will also get an opportunity to learn how to wear a turban or even learn how to play the dhol (Indian drum). A spokesperson for the organizers, giving details of entertainment segment said, “To kick start entertainment we shall have the melodious and ethereal voice of Shankar Mahadevan resonate in Times Square and enthrall all those present with his most popular songs medley.

As if that wasn’t enough we shall have Ranbir Kapoor, the heart throb of India, the maverick superstar whose lineage boasts of the likes of Prithviraj Raj Kapoor, Raj Kapoor and Rishi Kapoor. “Ranbir Kapoor will perform and interact with the audiences present about his new film Besharam. And over and above all this pulsating entertainment we will get to see the most popular Bollywood couple Neetu and Rishi Kapoor accompany him on stage too. Pallavi Sharada, the debutante heroine of the film, will also perform on a song from Besharam. If this isn’t enough to give you an adrenaline rush then you will be jolted into a musical culture shock by the famous group from Canada Culture Shock. So do come one and all and share in this fantastic free for all experience of Dilwali at Times Square on 22ndSepetmber 2013. For further inquiry do visit www.diwalitimessquare.com and facebook.com/DiwaliTimesSquare