Promotion lets MoneyGram users enter for a chance to win all-expense-paid trip to Birmingham, UK, for the final
NEW YORK (TIP): It was an easy, nostrings- attached deal: U.S. consumers who sent money to India, Pakistan, Bangladesh, Sri Lanka and Nepal between April 19 and May 19 were entered to win a trip to watch the 2013 ICC Champion’s Trophy Cricket final. The ICC Champions Trophy match runs June 6 through June 23, and is second only in importance to the Cricket World Cup (the winners of this year’s trophy will snag an estimated $2 million, the most since the game’s inception).

The final game will be held June 23. All agent locations and online sends qualified for entry (consumers could also mail-in entry without purchase). The more transactions consumers made the more chances they had to win. Harmesh Lal from Bellerose, NY is the lucky winner. He sent money to his family in Hoshiarpur, India and was thrilled to learn that he would get a chance to experience the game up close.

The transaction was sent at one of our top agent locations (Jai Hind) in the New York area, home to many immigrants using our services. The contest gave MoneyGram a chance to remind South Asian immigrants living in the U.S. that we are the official money transfer partner of the ICC. Plus, it promoted the sweepstakes and will send the lucky winner packing for one of the biggest games of the year.

“Contests like these are a great way for MoneyGram to bring our consumers closer to the game of cricket and the memories they have of watching it in their home countries – it allows us to relate to our customers and give back to them a piece of what they might have left behind. It’s a way of thanking them for being a loyal consumer and increasing our brand awareness while doing so” says Zainab Ali, senior marketing manager.

About MoneyGram MoneyGram, a leading money transfer company, enables consumers who are not fully served by traditional financial institutions to meet their financial needs. MoneyGram offers bill payment services in the United States and Canada and money transfer services worldwide through a global network of more than 300,000 agent locations – including retailers, international post offices and financial institutions – in 196 countries and territories. To learn more about money transfer or bill payment at an agent location or online, please visit moneygram.com or connect with us on Facebook.