NEW YORK (TIP): MoneyGram, a leading global financial services company officially launched a fun Holiday Campaign in some of the most iconic locations in New York City.

The campaign ‘MoneyGram Melody’ is designed around the theme of Christmas and was successfully received by holiday spirited New Yorkers. The one of its kind event was piloted in New York, however the company plans to conduct similar campaigns in Dallas, Italy and Russia. “MoneyGram Melody” is a grassroots event designed to build a closer relationship with people around the world by engaging them to sing a few lines from popular Christmas holiday songs.

The participants will be filmed during singing and then a collage of all the singers from both the US and abroad will be edited before they are showed commercially. ASB Communications, a premier advertising and marketing company conducted the event.

“This is the first time we are conducting such an event and the basic concept is to spread some holiday cheer. We plan on bringing in the Christmas spirit by singing some popular holiday songs and changing the mood of the city a to a fun, spirited one,” said Accounts Manager OlliaNjibaloh with ASB communications. The filming in New York was conducted at bustling spots like Empire State building, Times Square, Radio City Hall, Columbus Circle and Rockefeller Center.