NEW YORK, NY (TIP): For the third consecutive year, the BTI Consulting Group, a leading provider of market research for professional services firms, has named Seyfarth as one of the strongest law firm brands.

In a new survey of more than 300 in-house counsel at large corporations, titled the “2014 Brand Elite: Client Perceptions of the Best-Branded Law Firms,” Seyfarth was named among the top 8 strongest brands, among all U.S. firms. BTI says that innovation propels market differentiation and that Seyfarth is among the best-of-the best in this area.

Based upon unprompted feedback from in-house counsel, Seyfarth received top rankings as a tech-savvy firm that institutes thoughtleading changes and delivers top value to clients. Another key BTI metric in gauging a brand’s current impact and ability to influence action is its “brand velocity,” how the brand is improving in the eyes of clients and the market. Seyfarth brand recognition has grown stronger every year for the past three years and BTI singled out Seyfarth in the 2014 report as enjoying one of the greatest upward trajectories in how it is perceived by clients.

The 2014 report includes these specific comments on Seyfarth:
Seyfarth Shaw has earned the distinction among clients as one of the most innovative law firms for 3 years running. The firm wins praise from clients for their focus on project management and “systematizing the delivery of legal services” in order to streamline cost and better target clients’ needs.

Counsels take notice of Seyfarth Shaw’s client-friendly technology solutions such as customized databases and web portals, a comprehensive enterprise search application and a voluminous webinar library. Seyfarth Shaw’s thought leadership regarding value-based billing and the use of alternative fee arrangements help drive clients’ perception of the firm as a top value leader and client service strategist.