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Sling International Sponsors Inaugural ‘Cricket All Stars’ Series, Helps Bring Live Cricket to the U.S.

NEW YORK (TIP): Cricket icons from around the world are facing  off on U.S. soil as part of the inaugural “Cricket All Stars,” a three game series sponsored in part by  Sling International.

The first  match  took  place  November  7 at  Citi  Field  in  New  York, and  will  be followed  by  matches  on  November  11  at Minute  Maid  Park  in  Houston  and November  14  at  Dodger  Stadium  in  Los Angeles. Legendary  cricket  players  Sachin Tendulkar  of India  and  Shane  Warne  of Australia  are  headlining  their  respective teams, “Sachin’s  Blasters”  and  “Warne’s Warriors.”  The  two  teams  feature  former all star  players  from  eight  different countries. Fans  attending  the  Cricket  All Stars  matches  can  visit   the Sling International  booth  to  learn  more  about the  product  and  snap  a  picture  in  the photo  booth.

“Our  goal  is  to  bring  the  excitement  of cricket  to  fans  living  in  the  U.S., and  we wanted  to  show  our  support for  this  rare opportunity  to  see  some  of the  game’s greatest  players  live  and  in–?person,”  said Chris  Kuelling, senior  vice  president  of International  Programming  for  Sling  TV. “Not  only  is  the  Cricket  All Stars  series  a must see  event  for  lifelong  cricket  fans, it’s an  opportunity  to  engage  a  whole  new audience  who  may  never  before  have experienced  the  game.”

Sling  International’s  sponsorship  of the Cricket  All Stars  stems  from  the  brand’s support  of the  game  and  commitment  to entertainment  that  connects  viewers  with their  culture. A  leading  provider  of global content  to  viewers  in  the  U.S., Sling International delivers over 200 international  channels  including  many  top rated  South  Asian  channels  such  as Willow  Cricket, Sony, Aapka  Colors, ZeeTV, Star  Plus, Aaj  Tak, TV  Asia, ARY  Digital, Geo  TV, Maa  TV, Sun  TV  and  ETV.

Customers of Sling  TV  who  have  the “Best  of Live  TV”  package  can  watch  the Cricket  All Stars  matches  on  ESPN3  for  no extra  cost  by  entering  their  Sling  TV username  and  password  on WatchESPN.com  or  within  the  WatchESPN app. Sling  customers  who  wish  to subscribe  to  “Best  of Live  TV”  and  receive access  to  ESPN3  can  do  so  by  logging  into their  account  at  www.sling.com  and  adding the  “Best  of Live  TV”  package. For  more information  regarding  the  Cricket  All Stars  series  please  visit www.cricketallstars2015.com

About  Sling  TV  

Sling  TV  L.L.C., a  subsidiary  of DISH Network  Corporation  (NASDAQ: DISH), provides  over the top  television  services including  domestic  and  international  live and  Video On Demand  programming. It  is available  on  televisions, tablets, computers and  smartphones. The  Sling  TV programming  portfolio  includes  content from  Disney/ESPN, HBO, AMC, A&E, Turner, Scripps, EPIX, Univision  and Maker  Studios. Sling  Latino  offers  a  suite of standalone  and  add on  Spanish language programming  packages  tailored  to  English dominant, bilingual  and  Spanish dominant U.S. Hispanics. Sling International currently  provides  more  than  200  channels in  18  languages  across  multiple  devices  to  U.S. households. Sling  TV  is  a  next-generation  service  that  meets  the entertainment needs of todays contemporary viewers.

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Contact Nita Bhasin at media@asbcommunications.com for any queries.

 

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