NEW DELHI (TIP): The Competition Commission has slapped Rs 2.4 crore penalty on realty major DLF for not complying with its directions to cease and desist from unfair trade practices. Besides, the fair trade watchdog has said that continued non-compliance would result in penalty of Rs 1 lakh every day. Holding that DLF contravened its directions, Competition Commission of India (CCI) has imposed a fine of Rs 2.4 crore. The CCI order, dated March 26, has come on complaint filed by Magnolia Flat Owners Association and one Rahul Kapoor regarding demand letters issued to them by DLF “under the garb of super area”.

The complaint was filed against DLF Universal, Haryana Urban Development Authority and Director Town and Country Planning, Haryana. After looking into the matter, CCI found that DLF had contravened its order, dated January 31, 2012 by issuing the impugned demand letters dated November 28, 2012. Besides, the entity “failed to show any cause, much less any reasonable cause, for non-compliance of the aforesaid order”. “No stay on the cease and desist order by the Commission was operating when the non-compliance occurred. The said demand letter has not been withdrawn till date,” the order said.