Cast: John Abraham, Prachi Desai, Chitrangada Singh,Zarina Wahab, Mini Mathur, Raima Sen
Direction: Kapil Sharma
Genre: Romantic Comedy
Duration: 1 hour 48 minutes

STORY: Ishaan’s life is full of gorgeous women but he loves ‘I, Me Aur Main’ best – which girl makes him change his mind?

MOVIE REVIEW: On the plus side, I, Me Aur Main (IMAM) has the glossy good looks of a TV ad – on the downside, it stays there. Music executive Ishaan Sabharwal (Abraham) is a spoilt brat, his adoring mother Nisha (Wahab) teaching him he’s the best, so he thinks he’s irresistible and behaves like “a sexy idiot”. Ishaan won’t commit to his executive girlfriend Anushka (Singh).

Sick of his light flirtations and heavy refusals, Anushka throws Ishaan out. He moves to a new flat – with a hot new neighbour, fashion stylist Gauri (Desai). Their vibe crackles as Gauri challenges Ishaan, making him realize being a jerk doesn’t work.

Ishaan splits from his bitchy boss Beena (Sen having a ball, wryly going, “Clap, clap”), starts his own group and is about to commit to Gauri – when his sister Shivani (Mathur) tells him Anushka’s expecting his child. IMAM has an interesting plot and a progressive message.

Some performances – Wahab coolly announcing, “Maine tumhare Pa ko chor diya hai”, Desai as sexy wild-child Gauri, squealing “Ooooh, striptease!” as Ishaan peals off his shirt – are good fun. It’s well-shot, showcasing stylish homes, lovely clothes, luscious drinks and luscious Abraham working hard at depicting super-selfish Ishaan. But IMAM has issues too – the acting is superficial.

There’s lots of flashing dimples and pouting lips but not one performance that’s convincingly power-packed. Storyline turns are too fast and fluffy. For a movie on the music industry, the score’s fairly bland. Small details – the designer bag on Beena’s arm, the guard catching Ishaan and Gauri in a changing room, Shivani describing Ishaan, “Majnu ki tarah phone par laga” – are fun but the big picture lacks thrust. This niche movie doesn’t nail it but it’s a cute watch, floating by humming – “Take it easy, thora moody, thora cheesy.”